How do you market a creative agency? It’s a question we asked ourselves one summer morning. Fuelled by coffee and cake the idea we hit on was: Pantone Chips. But haven’t these been used as shorthand for creativity by every creative agency since the dawn of time? Yes, they have. So with this at the forefront of our minds, the challenge was to find a new, interesting and altogether more creative way of using them.
This gave birth to Pantone Edinburgh – our very own creative project and social media experiment. Exploring the city with our camera in hand and sharing the results across our social media channels has started some great conversations. Who knows where our adventure will take us next. You can join in our creative journey around Edinburgh and share our experiences by following us on Facebook, Twitter and Instagram.