designing scotland’s museum delivery plan

Museums Galleries Scotland is the National Development Body for the museums sector in Scotland. We were commissioned by MGS to design their second sector wide delivery plan: ‘Realising the Vision’. This publication outlines how Scotland will build a sustainable museums and galleries sector on the gains that have been made during the last six years.

Our creative concept for the delivery plan was a playful and impactful take on the title. By introducing an opaque ‘transclear’ paper as a cover sheet, the title of the publication appears blurred at first glance. Once the reader lifts the cover sheet, the title of the publication comes clearly into focus.

The inner pages of the publication demand attention with plenty of white space, clean typography and an understated confidence that delivers a credible and professional message for this important sector.