consultancy register

museums galleries scotland

Sketches showing the product design process and development

Museums Galleries Scotland is the National Development Body for the sector within Scotland. The organisation is the only one of its kind in Europe – a position that has allowed it to develop a unique set of skills and experience. In order to capitalise on this and commercialise their knowledge, Museums Galleries Scotland launched a new consultancy service.

MGS decided to launch their new service at the European Museum of the Year Awards in Glasgow. Identifying that his event would bring together many of their potential customers, they commissioned Morton Ward to design a sales brochure to promote their new service.

Prototype testing size, dimensions and functionality of the design

Final product design showcasing sleek finish and quality print

Delivered promotional print, designed with inspiration from historical cataloguing systems

Unique and memorable piece of design modelled on cataloguing drawer

Final product design and printed to mirror a museum archiving drawer

Cards full of sector related knowledge, housed inside the promotional drawer and box

To capitalise on this opportunity, we decided to create a more unique and memorable piece of promotional print. Our design inspiration came from historical systems used by museums for archiving and cataloguing artefacts. Each of the organisations strategic consultancy services was presented on an individual archive card with the cards housed in a box modelled on a catalogue drawer.

The result is an engaging and impactful piece of design. The introduction of the museums consultancy service to their key customers in this unique way generated more interest and had more impact than a simple sales brochure. This in turn has allowed Museums Galleries Scotland to start a conversation with many new and exciting customers.

Close up of cards to show triplex bonded cards with vibrant brand colour