A spinout from Edinburgh Bio Quarter’s commercialisation team, Sunergos Innovations is a leading early-round commercialisation and investment advisory company. In establishing a new company in a competitive sector it was important to develop an engaging new brand and supporting marketing materials.
Sunergos came to us early after their inception, looking for a bold new identity to set them apart from their parent and competitors. The brand needed to be strong enough to quickly establish Sunergos as a new key player, as well as confident enough to set them apart within their sector.
Working closely with them, we looked at business strategy, objectives and industry to better understand their difference and outlook, before hosting focus groups to research and define the key themes and messages that set the foundations of the brand.
The outcome of this is a bold, impactful colour palette – a far cry from the expectations of the sector; combined with a logo created from a bold, strong typeface connotative of turning corners and striving forward – it challenges any preconceived expectations from a commercialisation company.
It was decided to utilise the colour palette to enhance the overall look and feel of the imagery. Unique images are created using a bespoke mosaic style with colours chosen from the established palette, creating an impact to set the company apart from the usually conservative marketing of the sector.